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Attachment theory is emerging as an important theoretical foundation in marketing because of the relational nature of consumption, but little guidance exists as to which of many attachment style measures is most suitable for use by researchers. As a result, many measures are being used with little justification, and frequently, these scales are being adapted due to poor measurement fit, length or wording unrelated to the focal attachment figure. This paper aims to evaluate seven existing attachment style measures and provides recommendations regarding which measure is the most suitable for assessing the impact of chronic attachment styles on marketing outcomes.

A literature review identified seven measures of attachment style for analysis. Two studies examine the psychometric properties, susceptibility to response bias and predictive validity of the seven measures (Study 1n = 325 and Study 2n = 205).

Among the seven scales evaluated, the Johnson et al. (2012) [Johnson, Whelan, and Thomson (JWT)] measure exhibited the best psychometric properties and predictive validity for general (i.e. not relationship-specific) attachment styles. In addition, two relationship-specific measures, also with strong psychometric properties, were better able to capture their respective relationships or relationship types than general attachment styles, as expected.

This research provides guidance to researchers on which measure to use when examining the impact of attachment style in marketing.

This research provides marketing researchers guidance on which measure to use when examining the impact of general attachment styles. Because the JWT scale is brief, psychometrically sound and demonstrates strong predictive validity, it can be used for academic and managerial purposes. The authors also confirm previous research suggesting that relationship-specific measures of attachment style may act differently than general interpersonal attachment style measures and vary in their ability to predict marketing outcomes.

This research is the first to provide guidance regarding which measure of attachment style to use in marketing and consumer research. This research can serve as a reference point for future researchers in selecting measures of attachment style and may allow for convergence on a narrow set of measures to advance research in marketing.

The pressure of globalization has raised social concerns related to the protection of the environment, forced companies to use sustainability as a strategic weapon to fulfill the legal obligations and achieve overall competitiveness. It is reported that small- and medium-sized enterprises (SMEs) are globally responsible for approximately 70 percent of the industrial pollution, justifying urgent attention to the operations of these businesses. The purpose of this paper is to analyze the impact of sustainability orientation (SO) and supply chain (SC) integration implemented by SMEs on their sustainable procurement (SP) and design. Moreover, this study examines how SMEs’ SP and design affect their environmental and cost performance (CP).

The authors develop a comprehensive model to test the relationships among SC, SC integration, SP, sustainable design (SD), environmental performance (EP) and CP at the SMEs level. The authors investigate the relationships of the mentoned factors by a data set that is collected from 358 Indian manufacturing SMEs.

The results indicate that in the SMEs’ context: SO positively influences both SP and SD; external integration positively affects SP; internal integration positively affects SD; SP positively influences EP and has not impact on CP; and SD positively influences both EP and CP.

This study provides a broad view of the relation between driving factors that may direct SMEs toward a better sustainability performance and offers practical managerial insights into these important business entities.

Third‐culture kids (TCKs) are adolescents who have lived at least one of their formative years in another country. This study compares survey data collected from British TCKs who were currently living in Hong Kong with those of their adolescent peers living in the UK and Hong Kong. The results unequivocally suggest that TCKs’ perception of being international and their characteristics are different than that of their adolescent peers in the host and home country. More than the other adolescents, TCKs indicated that international experience, parental and institutional education, a second language, neutrality, open‐mindedness and flexibility, attitudes towards other systems and cultures, respect for others, tolerance of others’ behaviour and views, all contributed to the perception of being international. Similarly, TCKs had distinctive characteristics in terms of stronger family relationships, enjoying travelling to foreign places, acceptance of foreign languages, acceptance of cultural differences, and future orientation. Implications for international firms of these fundamental findings are discussed in detail.

Food rescue is used in the emergency food sector internationally to reduce waste and improve food supplies to frontline providers and their clients. The purpose of this paper is to provide a perspective on why and how food rescue occurs in Australia. It also examines food rescue as a potential evolution within the emergency food setting.

A descriptive study of SecondBite, an Australian food rescue organisation, was conducted. Documents were reviewed, 14 weeks of participant observation occurred, and two focus group discussions were held. Framing analysis was used to design the research questions (why rescue food? and how?). The description of the organisation was then examined against critical literature to establish how food rescue conforms to and/or challenges the traditional limitations of emergency food.

Food rescue requires multiple resources within the emergency food space including surplus food, funding and labour. The frames used to justify this work provide an insight into the “problem” of food poverty in Australia and the “solution” of food rescue. The script for “people in need” requiring “fresh food” is well developed by SecondBite, with some tension around food waste reduction as a competing and yet complementary mission.

In light of the growing role of the not for profit sector in a “big society” political order, the rescuing of nutritious food for emergency parcels and meals, may provide some benefits for people already using emergency food. The opportunity for food rescue organisations to play a role in food poverty prevention requires further attention.

Preventative health services are keen to identify how to engage men and increase their participation, thus improving health, well-being and life expectancy over time. Prior research has shown general gender norms are a key reason for men’s avoidance of these services, yet there is little investigation of specific gender norms. Furthermore, masculinity has not been examined as a factor associated with customer vulnerability. This paper aims to identify the relationship between gender norm segments for men, likely customer vulnerability over time and subjective health and well-being.

Adult males (n = 13,891) from an Australian longitudinal men’s health study were classified using latent class analysis. Conditional growth mixture modelling was conducted at three timepoints.

Three masculinity segments were identified based on masculine norm conformity: traditional self-reliant, traditional bravado and modern status. All segments had likely customer experience of vulnerability. Over time, the likely experience was temporary for the modern status segment but prolonged for the traditional self-reliant and traditional bravado segments. The traditional self-reliant segment had low subjective health and low overall well-being over time.

Practitioners can tailor services to gender norm segments, enabling self-reliant men to provide expertise and use the “Status” norm to reach all masculinity segments.

The study of customer vulnerability in a group usually considered privileged identifies differential temporal experiences based on gender norms. The study confirms customer vulnerability is temporal in nature; customer vulnerability changes over time from likely to actual for self-reliant men.